The industry observers have voted on allowing unlimited new domain names based on various themes like company brands or entertainment and political causes.
The Internet Corporation for Assigned Names and Numbers announced this Monday at a meeting in Singapore that any group able to afford paying $185,000 for a new domain name will get new website suffix containing almost any word in any language, even in hieroglyphic symbols.
They called the move âa start of a whole new phase for the webâ, and decided that unless thereâs a sound reason to restrain innovation, it can run free. This decision culminates 6 years of negotiations, becoming the biggest change to the Internet domain name system since suffix â.comâ appeared 26 years ago. Actually, the expansion of domain namesâ suffixes has largely been restrained due to concerns on infringing trademarks and copyrights.
It is expected that high-profile entertainment and financial companies will be first hurrying to apply for their own domain names, in attempt to protect their brands. Indeed, new system will allow giants to control their brands better â only imagine .apple or .ipad websites, taking users right to Appleâs products! At the same time, it is supposed to help alleviate the overlap of names in â.comâ suffix, currently having close to 100 million websites registered.
Today there are 290 country suffixes, like â.ruâ for Russia and â.uaâ for Ukraine, but these suffixes are usually limited to groups or people residing in those countries. Meanwhile, there are 22 open names, including recent additions like â.telâ, reserved for telecommunications. But with the latest decision, experts are expecting around 1,000 new domain names to appear, mostly designed specifically for companies and products. However, cities and generic names like .bank or .hotel are also possible. Moreover, there are already groups forming to occupy â.sportâ for sporting websites, and even groups looking forward to the right to own an â.ecoâ suffix.
Perhaps, the domain names will be auctioned off â for example, if many parties have legitimate claims. But industry observers tend to think that companies will instead strike deals among themselves to own a domain name. The matter is that the application process is not that simple, with the fee being $185,000, while the guidebook is 360 pages.
Sounds like more trouble that it's worth, and something that may intensify trademark issues rather than solve them. On the other hand a .agora suffix would be awesome if not a bit pricey. Even shared between a hundred agorist websisted, the cost per site would be $1850 dollars, which may be more than ten times the annual hosting cost for some of them.
My pgp key ID:
available at subkeys.pgp.net (and others)
2F0C 4109 C8C3 B8BE E0B9 84DF 3E42 58F8 382D E6D0